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TikTok is introducing a updated setting that allows them to cut down on the amount of AI-made content appearing in their feeds. This move comes as the company disclosed that it now features more than 1 billion AI videos.

Testing and Rollout

The update is being tested over the following weeks before a global launch. This development comes amid a rise in AI-generated material, driven by new AI video creators.

AI Proliferation Online

Studies have shown that nearly a tenth of the quickest rising channels on a competing service only show AI-generated videos. A considerable share of this material is deemed low-quality AI content, a term for substandard, bulk-generated content that is typically absurd or bizarre.

“We know from our community that many people appreciate content made with AI tools, including digital art to informative clips, and we aim to provide users the ability to see more or less of that, according to their own likes,” stated a spokesperson.

Volume and Proportions

The platform shared that there are currently over a billion videos on its service identified as made with AI. Collectively, in excess of 100 million videos are uploaded to the service every day, making AI-generated material a minor portion of its complete catalog.

How to Adjust Settings

Users will be capable of limit or boost the volume of AI content they see by opening the “manage topic” setting in the platform and choosing “AI-generated content”. Additional categories that currently be controlled under the tool encompass news, clothing, beauty, and dance.

Platform Guidelines

TikTok’s policies require users to identify convincing artificially created content, and it forbids dangerous AI impersonations of celebrities or crisis events. Any realistic AI video that is unmarked can be deleted under its community policies.

In addition, the platform will from now on add an artificially created watermark to content created with its proprietary AI systems, or detected by an collaborative effort for spotting AI-generated material. This step is aimed to help prevent users from attempting to circumvent the tagging system.

AI Literacy Programs

The platform is furthermore launching a $2 million educational fund for specialists and institutions to produce learning resources about responsible artificial intelligence. This project will benefit charitable organizations specializing in teaching computer science.

Content Safety Approach

The platform has supported its content review process, during debate over proposals to lay off hundreds of safety staff in the United Kingdom. The company is expected to cut 439 jobs in its user protection team in its British office, with labor groups and online safety experts voicing alarm that humans are being replaced by machine-led review.

A senior executive stated that staff-based oversight would still have a role, but artificial intelligence can shield workers by removing the most graphic content ahead of it is viewed by staff. TikTok announced a notable drop in disturbing and violent content seen by safety staff over the last 12 months due to the use of its AI tools.

It is vital to combine staff and AI to maintain a secure environment,” the official commented. “We’ll have humans as part of that process, but we further consider it’s highly necessary to limit contact with unsafe media as rapidly, which is the area in which a significant AI assistance is really helping us work at speed.”