This Corporate Battle Over the Cable News Network Reveals The Extent to Which Broken American Media Has Become.
This past Thursday night, amid swirling speculation about a shooting at Brown University, the network's Kaitlan Collins took to social media, noting the confusion and pointing viewers to her channel's 9pm newscast.
While CNN is certainly not a perfect news source, her statement resonated for numerous observers. It remains one of the outlets where there exists fact-based and generally dependable reporting – especially during fast-moving events such as the one developing near a New Hampshire storage facility.
A Vulnerable Situation Amid a Corporate Battle
Yet the news network, now four and a half decades old, finds itself in a vulnerable position as two huge media empires battle over ownership of its corporate owner, Warner Bros Discovery.
No matter the result, the future of CNN has been drawn into a major game of business acquisition, instead of as a question of what benefits the information-seeking public.
“Here is one more case of the fundamental flaws with roots in decades of governmental choices,” said Victor Pickard, author of “Democracy Without Journalism?” and a media policy professor at the University of Pennsylvania.
The debate about the future owner of Warner Bros Discovery – will it be Netflix or Paramount Skydance? – misses a more important point.
“It gets presented as a business story with influential figures as the protagonists, but there is scant discussion of the common good,” Pickard added.
The Complicating Factor: Political Influence
The CNN scenario is further muddied by Donald Trump’s views about a network he has frequently denounced as perhaps his chief “fake news” adversary.
Remember the cries of “CNN sucks!” at Trump's rallies, his team's disciplinary suspension of reporter Jim Acosta’s press credentials, or his sparring with Collins in White House briefings.
Trump now asserts that CNN needs new ownership. This can be interpreted as ownership that will shield him from criticism and scrutiny. That is one reason why he seems to favor Paramount Skydance, which has made a unsolicited offer.
He has grounds to like that suitor more. For one thing, it is led by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.
The company, owner of CBS News, also recently appointed the conservative Bari Weiss, noted for her “anti-woke” beliefs, as the editor-in-chief of that venerable news network.
An Outcome of Further Turmoil
Notably, if Netflix wins, CNN and other cable outlets would first be separated into a separate entity. Such a move could be a welcome development to many at the network, but it’s far from a safe harbor. That arrangement could position CNN for yet another acquisition. There is no finish line.
If you ask Timothy Wu, a lot of this is against the law, anyway. The well-known analyst of big tech’s dominance recently argued that competition laws should prohibit both deals.
“Either merger would be detrimental to the country, and both should be opposed by anti-trust authorities,” Wu stated.
The Bigger Problem and a Potential Solution
Regardless of the resolution regarding CNN, the underlying crisis endures.
“The present media landscape is a profoundly system hostile to democracy, but we shouldn’t give in to a sense of powerlessness,” Pickard emphasized. Regulatory choices – originating in the 1930s and 1940s – helped to create this hyper-commercialized monster, and new policy decisions can address it.
Can reform occur in an era where the head of the FCC will not confirm that the agency is independent? Overhaul is a distant prospect now, but that should not imply it will not happen in the future.
Measures that support independent news organizations, reinforce local journalism, finance public media, and prohibit the concentration of media power in a handful of hands are within reach – they are necessary for a functioning democracy.
When it comes to media ownership, size does not equal quality. And news organizations like CNN must not be pawns in the latest corporate chess match.